3 way street
streetwear x utility x fashion

At 3 way street, we’re not surfing the wave, we’re making the tide turn.

Forget boring, one-dimensional clothing - our line of streetwear and utility pieces are designed to adapt to your every mood and scenario. We would rather face the challenges that come with expressing our authentic selves through fashion than compromise our individuality to conform to the norms. Whether you’re running errands, exploring the city, or hitting the club, our clothing is designed to help you unleash your inner trailblazer.

Sometimes you want to be edgy, other times you want to be comfortable and casual. We want our clothing to be able to adapt to your mood and help you express yourself in the most authentic way possible.

But here’s the real deal: our unisex collections are not just about adding another “dheela*” t-shirt to your wardrobe - it’s about making a statement. We’ve taken the traditional concepts of gender specific clothing and thrown that out of the window.

Our limited edition pieces are not for the faint of heart. We’ve thrown out the rulebook and created clothing that is audacious, and downright outrageous.

Don’t bother searching high and low for our clothes, because we’re not playing hide-and-seek. Our website is the only place you’ll find our clothes, like an exclusive nightclub - if you’re not on the list, you’re not getting in. But trust us, it’s worth the click.

WHO ARE WE TARGETING?

Individuals aged 18-35 (Gen-Z and Millennials) from an Urban, Upper Middle Class background. They are bold, unapologetic, and value

self-expression through fashion.

They are innovators, rebels, and dreamers who prioritize authenticity and fearlessness in their PERSONAL STYLE.

Understanding our competitors and to position our brand.

3 Way Street is positioned in between exclusivity and utilitarian streetwear.

Our vision is for people to feel a new wave of confidence as soon as they slip into our clothes. Our line of streetwear and utility pieces are designed to adapt to your every mood and scenario, so you can express your authentic self.

Say goodbye to gender-specific clothing and hello to making a statement. Its time to turn the tide and leave conformity behind.

We’re a partner in your quest for boldness and individuality. Our mission is to inspire you to make a bold statement with every piece you wear.

Our limited edition pieces are not just garments, they celebrate audacity and individuality. We are committed to providing the highest quality clothing that speaks to the heart of trailblazers everywhere, enabling them to unleash their inner authentic self.

vision

mission

At the heart of our brand lies a perplexing visual, featuring the mighty number 3 and the enigmatic letter “W”. This three-pronged emblem symbolizes the trifecta that fuels our business - the fusion of our brand, our collaborators, and our materials. Look closely and you’ll notice that our logo is encircled by the repeated mark of our mantra not once, not twice, but thrice! It’s the ultimate manifestation of our unwavering beliefs, encompassing and embodying everything we stand for.

#FFFF3D

#FFFBE1

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BRAND IDENTITY

WHAT ARE WE DROPPING?

Our Low-Key collection may be low-key in terms of its understated vibe, but it’s bursting with style. From classic tank tops and t-shirts to comfortable hoodies and trendy bucket hats, each piece is designed to be easy to wear and style, while still being fashion-forward. We focus on details that elevate each piece, like unique prints, quality materials, and flattering colours, so that every item in the collection feels special and on-trend.

The Rave Gear collection prioritizes practicality and

self-expression, Whether you’re looking for comfortable and versatile pieces or utilitarian rave gear. It aspires to be a collection that is both stylish and practical, so you can dance the night away without a care in the world.

Under Rave gear collection there are two categories:

Flex Collection includes main garments which are made with the best quality, long-lasting materials. Morph Collection features garment add-ons that prioritize functionality while still being aesthetically pleasing.